Six Useful Tips For Marketing K-Guard Gutters to Customers

By | Gutter

As a K-Guard Leaf Free Gutter System dealer, you probably already appreciate the lucrative market potential of this patented system. K-Guard gutters are simple, yet incredibly useful for homeowners and offer a clog-free solution to help save time and money.

As you market this brand and expand to new potential customers, keep these six useful tips in mind. These points can help your customer make an informed decision and will allow them to evaluate the pros and cons of investing in a K-Guard gutter system.

One: K-Guard Is A Must-Have For Your Homegutter guard img_1224005157_227

K-Guard developed its renowned hooded gutter and downspout system to help solve a common problem amongst homeowners. Every home requires a method to direct rooftop water runoff away from residential foundations and exteriors, but traditional gutter systems come with a long list of problems. They can be hard to clean, they can clog easily, and they can cause water damage to your home. Climbing up to your roof to clean mud, leaves, and debris can be annoying, dangerous and time-consuming.

Hiring a gutter cleaner can be expensive. Failing to clean your gutters, however, can have dangerous consequences for your home.

Many property owners prefer to hire gutter cleaning services, yet this process holds drawbacks, too. It involves entrusting the care of these important home systems and spending unnecessary money. Make sure your customers understand that the K-Guard gutter system offers a solution to all of these issues. With our K-Guard technology, cleaning your gutters will become a thing of the past.

Two: We Worked to Develop a Patented Gutter System

It is important to let your customers know they cannot obtain our patented hooded gutter and downspout system from any source other than a licensed distributor. Our firm invested time and money working to develop a unique, proven solution to the problem of cleaning soiled gutters conveniently. The tough, heavy-duty hangers which make this system possible allow the product’s distinctive hood, gutter, and downspouts to remain securely attached to roofs.

We select product distributors carefully. As one of these agents, you’ve become a “go-to” source for an outstanding and popular brand. Your customers won’t find a comparable gutter system anywhere else. Let them know you carry this product. 

Three: With K-Guard Gutters, Customers Just Keep Saving

You’ll want to ensure your customers also appreciate their true cost savings when they select these gutters. Assist your customer in drawing up a quick comparison chart. Divide a blank sheet of paper into two columns. Place the title “K-Guard” above one column and “non-K-Guard” over the other.

Ask your customers to list the hours they expend cleaning gutters every year multiplied by the labor costs. If they use a gutter-cleaning service, ask them to note the annual fee for this service. Make sure you factor in the cost of supplies (and liability insurance in the event of accidents). Also, include the long-term costs of not cleaning gutters and downspouts properly. The numbers speak for themselves; your customers will benefit long term by choosing our unique gutter system.

Four: Our Gutters Can Be Customized to Your Homegutter guard img_1211945527_158

Another important point to mention to prospective customers relates to the excellent selection of available gutter and downspout colors. Today, gutters represent more than functional home features; they help promote better “curb appeal” by helping to beautify the appearance of real estate. These gutters will fit virtually any residential color scheme.

It may also be helpful to show some examples of popular colors of these covered gutters. Constructed from sturdy aluminum, these products retain distinct shades of white, brown, green, and any other color you could want. Show your customers all of the various options that they can choose from.

Five: We Offer One-Day Installation

Another key point to mention is the ease of installing these long-lasting and stylish gutter and downspout systems. These systems can be installed in just one day, saving you the hassle of waiting around multiple days for an installation professional.

In this connection, you may discover customers who select both our gutter products and other home improvements from you (including roofs and exterior siding). This gutter and downspout system will complement these other items very well. You may discover by mentioning our superb system to customers visiting your outlet to purchase other home improvements that you boost your gutter sales revenues. Ask your sales force to make a habit of offering this convenient system to every roofing and siding customer!

Six: We Stand Behind This Innovative Product

Finally, your customers deserve to know that both the manufacturer and the distributor stand firmly behind these innovative products. Your customers can count on our ongoing support and assistance. We feel confident you’ll supply excellent service for them at the local level, too.

By committing ourselves to market high quality, superbly manufactured products, we build strong customer relationships. Your customers will value your confidence in these finely crafted sturdy gutter systems.

The Best Gutters Around

By working diligently to market our outstanding hooded gutter system, you can expand your client base and generate sales revenue. You’ll also help develop excellent customer relations.

Here at K-Guard, we are very proud of our product and believe that it can greatly benefit all of our customers, saving them time, money, and frustration. Share this information with your customers to help them choose the best gutter system on the market today!

 

Tips for Selling K-Guard Gutter Systems This Spring

By | Business, Food for thought, Gutter, Tips

K-Guard gutter guards have achieved a reputation in the market for the quality service they offer homeowners, and this makes them profitable products for dealers. However, getting the right leads and making sales is not usually easy, especially for a first-time K-Guard dealer. Many other brands out there promote their gutter guards as the best, which makes a dealer’s work that much harder. The beginning of the spring season is an excellent opportunity for K-Guard gutter dealers because homeowners are looking for ways to prevent clogs in their gutter systems. Even then, learning a few tricks on how to sell gutter leaf-free systems helps. 

Nail the Product Presentation

A customer must understand why he or she needs to invest in gutter guards. The way that a dealer presents their K-Guard gutter guards will make a difference. Customers should have compelling reasons to call and order K-Guard systems. K-Guard provides leaf-free gutter guards that improve the exterior drainage of a property. The guards are fully-integrated into the gutter, allowing water to flow through but not leaves or other large debris. gutter guard shutterstock_552808168-e1517333949311

A dealer should explain to customers how K-Guard gutters are designed to save a home from leaking roofs, rotting fascia boards, and blocked downspouts. Spring season means a lot of leaves and other plant debris end up on roofs. When all this dirt accumulates, it clogs the gutter system such that when the rain comes, water does not flow as required, leading to the issues mentioned. Explaining this to customers gives them a sense of how much they need gutter guards.

Time the Marketing Right

A K-Guard dealer should start marketing to potential customers well in advance. Gutter guards are effective in the spring because that is when leaves shed a lot and end up in the gutters and downspouts. For this reason, a dealer should begin placing ads, whether online, print or TV at least five weeks before the buying season. This timeframe is enough to convince customers why they cannot afford to get through spring without K-Guard clog-free gutter guards. Promoting gutter systems to customers early on gives them a chance to know more about K-Guard products before buying them. Early purchases allow customers to make any adjustments to their systems before the season begins.

Offer Deals

Every dealer knows that discounts, coupons, and other offers work well when trying to drum up businesses. Some dealers have financing options available for particular demographics. Others give discounts to senior citizens. A dealer can also offer bundled specials that include a variety of products and services. One common offer from K-Guard dealers is free estimates for customers. Additionally, dealers can offer discounts on installation services for every purchase. A dealer should analyze the local competition and try to entice homeowners with better offers.

The seamless integration of K-Guard gutter guards is what makes them superior to other products. K-Guard systems are built to be efficient at keeping leaves and debris out of the gutters. The construction of the gutter guard guarantees durability and minimal maintenance for homeowners. All these are characteristics that a K-Guard dealer can point out to customers when selling K-Guard gutter systems.

Top Tips to Market K-Guard Gutters

By | Gutter, Tips, Uncategorized

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Climbing up a ladder to clean clogged gutters is perhaps every homeowner’s nightmare. What they want instead is a simple, clog-free solution that saves them both time and effort. With K-Guard Gutters, it’s possible to meet consumers’ needs for a hassle-free experience.

As a marketer, your challenge is to find the best ways to market gutters to your customers. Here are some useful consumer tips for you.

Listen to What the Customer Wants.

Listening to customers’ needs is the first step in fixing their concerns. The trick is to let the customers tell you what they want, instead of you going by your hunch and past experiences. Listen keenly to what they are looking for and give them the opportunity to share their problems with you.

Focus on How the Product Can Solve Your Customer’s Problems.

A customer is always interested in a solution that can make his or her life easier. They appreciate it when a marketer tells them what’s in it for them when choosing a particular product. Therefore, smart marketers make sure to highlight the benefits that the solution provides to their target audience. For example, instead of highlighting how beautiful the K-Guard gutters are to your customer, you could point out how well they complement the aesthetics of their home.

Share Testimonials.

Positive endorsements from happy customers always work when marketers are trying to pitch a product to new prospects. Customer testimonials build trust and inspire others to believe in you and the products you are trying to sell. Therefore, it is advisable to ask happy customers to share their experiences. They could post a message on your company’s Facebook page or simply tweet about it on a B2B or B2C forum.

Give Customers Reasons to Choose K-Guard Gutters Over Others.

For a customer, finding tangible differences between two similar products is a huge challenge. You should make life easier for them by giving them concrete reasons and evidence to support their decision to buy K-Guard Gutters. Highlight differentiating factors, such as the width of K-Guard Gutters that allows for more water to drain out, is important.

Prepare well before you meet a customer to ensure you tell them why K-Guard Gutters are the best option for them.